Google Analytics is a metrics system developed by Google that enables users to view information about their website. Google provides a very complex and comprehensive suite of tools for the Analytics user:

  • Analysis Tools. Google provides an easy to use reporting platform, so you can decide what data you want to view and customize your reports.
  • Content Analytics. Content reports help you understand which parts of your website are performing well and which pages are most popular so you can create a better experience for your customers
  • Social Analytics. Google can measure the success of your social media programs. You can analyze how vistors interact with sharing features and engage your content across social platforms.
  • Mobile Analytics. Google Analytics helps you measure the impact of mobile on your business.
  • Conversion Analytics. Find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site with a range of analysis features.
  • Advertising Analytics. Make the most of your advertising by learning how well your social, mobile search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.