PPC, or Pay-Per-Click, is a form of online advertising. You’ve probably seen “Sponsored Results” when searching on Google, Bing, Yahoo!, etc.

PPC Infographic

It costs you nothing to appear in these sponsored results. Only when a person clicks on your ad. are you charged (hence the term, “Pay-Per-Click”). The cost per click is typically set in a bidding process, where the highest per-click bid gets the #1 spot in the sponsored results.

PPC can be highly effective, as it gives you the ability to appear at the top of any search, including searches for your competitors! You can set daily/weekly/monthly budgets for individual search terms, and also by geographic area.

Here are some questions to get you thinking about PPC:

  • What would be your daily/monthly PPC budget?
  • What search terms are your potential customers might use to find you or your competition?
  • What geographic areas would you like to target?

When it comes to PPC, “the sky is the limit”! Contact SmartGuys Design today for a free PPC consultation, including an evaluation of your past online marketing efforts and a proposed strategy to improve your online reach and drive visitors to your website.